By Erinn Stronkhorst at May 01 2019 17:56:58
Business Description: After the executive summary, you need to write a short description of the business you are going into. You need to give a general description of the industry your business belongs to. You will write about your company's mission statement, goals and objectives, business philosophy, as well as its legal form of ownership (sole proprietor, corporation, LLC, etc.). Describe your most important company strengths and core competencies. What factors will make the company succeed? What do you think your major competitive strengths will be? What background, experience, skills, and strengths do you personally bring to this new venture?
Contextualise Your Budget _ Of course your budget will be extremely important. But sometimes people sort of pluck figures out of thin air, not giving it the context it needs in the business plan to make real concrete sense of how that budget is going to work. So it is crucial that every time you mention financials in your business plan, to really give them the correct context. When I have worked with clients in developing business plans, there has been a budget or amount set aside for example to be spent on marketing, which has been decided a bit arbitrarily. I mean with no real research, no understanding of what that amount needs to be spent on, and what that budget will truly achieve. It seems to have been put there to fill the need to attribute a certain sum to marketing.
So when using one or more of these 7 ways to increase profit, the first one (adding more customers) might be the one you want to focus on last. It's probably more expensive. Now, if you had your plan completed and it showed what your business needed to do over the next 10 years to give you the salary and profit you wanted, the next thought would be how do I make it happen. Well the best way would be to take it one year at a time. Concentrate on next year first and then choose one or more of 2 through 7 to work on before trying to add customers.
There are many people who may wish to view your business plan and you should keep them in mind as you put it together. If you are seeking funding then you may have to show the plan to prospective lenders or equity investors. As a caterer you will certainly have to comply with local health and hygiene requirements and these local authorities may expect to see a section in your plan relating to these areas. You may even need to show your business plan to the owner of any kitchen premises that you hope to lease before they agree to sign an agreement with you.