By Lika Ramlal at April 28 2019 00:32:36
Reinforce Your Ideas _ As you slowly get ideas about the catering company that you want to start you will find that these thoughts start floating around in your head. What you imagine yourself doing is often very different from what you are able to do realistically. Nothing is impossible but you just need to work out how to get there. By putting your ideas down on paper you will be clarifying them in your mind. As you write you will find that you do additional brainstorming. You may get new ideas about what you want to do with your business and you may decide that some of the ideas that you had initially are not really feasible.
Marketing _ How is the product or service priced? How will it be distributed? How will it be promoted? Will it be promoted by the venture or an outside agency? What agency? How have you determined what amount to set aside for marketing? How have you determined product or service forecasts? Possible Data Sources: on_line searches; Amazon; local outlets; trade journals; industry attorneys & accountants; salespeople.
Another consideration. Should the business plan be a document that is focused on selling an idea for a product or service? For many years I worked in a company that did not want anything in a business plan that could be construed as showing a bias towards or against a project. The mantra was to only present facts in the business plan. The Operations Research Department was there to review the analysis as being unbiased. To handle the "what if" scenarios or sensitivity analysis we prepared a supplemental analysis documents which were mostly financial oriented. Personally, I like a factual approach and use the presentation of the final document to point out the conservative aspects of the content.
Now, in addition, when you know the average number of transactions per customer and you know your average dollar sale per transaction, you can also project how many customers you would need over those 10 years as well. This would tell you everything about what your business would need to do to give you the salary you want. So, wouldn't it be nice to see what a plan like this would look like? Could you do it? It might not be as tough as you might think.