By Tjitte de Werd at April 26 2019 01:46:59
Though it has undergone many changes, the business plan is still around. No longer limited to the traditional 12┫ page type_written document, a business plan can be exciting and engaging as well as useful. Many of us realize that it's the planning process, and the associated research and soul searching, that is so valuable. The finished plan is just icing on the cake.
Creating a Marketing Plan _ Similar to a business plan, the marketing plan spells out how you will market to new customers and retain current ones. The marketing plan should identify your target customers and develop a strategy to reach them effectively. Your marketing plan usually includes market research that gives you a profile of the ideal customer. As with your other plan, it is important to identify any strengths, weaknesses, opportunities and threats that may affect your company's operations.
A plan should include but is not limited to the following: 1. A statement of your business purpose 2. A description of your company 3. The goals of your company 4. The structure of the company (sole_proprietorship, partnership or corporation) 5. The product or service that you are selling 6. A market analysis of your product or service 7. Resources spent (time and money) 8. A financial plan to include financial statements 9. Information about the managing principals in the company 10. How you plan to manage and operate the company
A plan like this would show you how much sales your business would need to do, what your fixed and variable expenses would be, what your material cost, labor cost and profit would need to be to provide the income and profit margin you want. You can see pretty quickly if it's possible for you to get your business to that level. I don't know of any better way than to have your business give you the income and profit you want. What's neat is you can determine what you want your income to be and your profit to be over the next few years and develop a plan that can show you exactly what your business would need to do to give you that income and profit.