By Olle Tiggelaar at April 29 2019 05:26:17
Sometimes no matter how much you research, plan, or test, things don't go as expected in a business. This isn't necessarily a herald of failure or a sign that you're not cut out for entrepreneurship. Life and the marketplace are both unpredictable, and plans need to be fluid and responsive. The "One Pressing Issue Plan" is simply a reflection of a normal evaluation process.
Who should prepare the plan? As a business consultant, this may sound like heresy, but I believe that any plan should be produced by the senior management of the organisation. That is not to say that the consultant does not have a role to play in its preparation. He does. Senior management should prepare the plan as they will then be able to present and discuss it, demonstrating to their audience that they fully understand their business and market. I believe that the consultant's role is to help facilitate the preparation of the plan, the consultant can help undertake the necessary research, and can cast a critical and impartial eye over the plan.
There is a better way. If you would like to develop a nice plan like this for yourself and give yourself a good shot at making your life better, then find a planning software that does it all for you. This is a Small Business Planning Tool made just for small business owners. All you do is enter your business numbers along with the few other things and everything else is done for you automatically including the 7 ways to make it happen. If you wanted to see what 3Ǒ transactions would do to your profit, the second you enter 3Ǒ, it shows you immediately what your new profit would be and whether it would meet your plan or not. I doubt you have ever seen anything like it before.
Now let's say you estimate your conversation rate to be 3% of turning leads into paying customers with the advertising method you're going to use, how many leads would need to contact to get 387 customers? Simply divide 387 by 3% and you get 12꽭 leads you're going to need to contact. Then the question is; is your market going to be big enough to provide you with 12꽭 leads for the next year and how many will you need each of the following years?