By Charif Slag at May 05 2019 07:39:12
Marketing Analysis/Strategy: The next thing to write (after the general description) should be your marketing strategy. For new or existing businesses, market analysis is an important basis for the marketing plan and will help justify the sales forecast. Existing businesses will rely heavily on past performance as an indicator of the future. New businesses have a greater challenge _ they will rely more on market research using libraries, trade associations, government statistics, surveys, competitor observations, etc. In all cases, make sure your market analysis is relevant to establishing the viability of your new business and the reasonableness of the sales forecast.
So here is how you would do it: Projected sales = fixed exp (足ꯠ) divided by 1_ƖǑ% + 27ǔ% + 12ǔ% + 25% (your new profit margin) = 造같 (new sales). You can do this for as many years out as you want. Obviously this is based on your first year's fixed expenses remaining constant and no consideration of depreciation, inflation, or taxes.
The author runs InkSeal Business Plan Services, a company based in Toronto, Ontario, Canada, that writes and edits business plans, provides technical writing services and Internet marketing (SEO, etc.). InkSeal has a team of half a dozen other writers and editors to serve clients all over Canada, the USA and beyond.
In many cases business plans are very important but so much of the time it's a plan to try to convince someone else that you know what you are doing with your business like banks, investors, partners, etc. Now it's true that a well written business plan can also be a major benefit to your success as well if done right. It can guide you and keep you on track and can be the vehicle to get you were you want to be especially with so many outside forces now days that bombard you. A plan can be extremely important to your success especially when you look at the statistics that says 51% of small businesses fail sometime during their first 5 years.