By Djay Rijneveld at April 17 2019 10:55:44
If a document needs to be developed that requires input from other disciplines_Finance, HR, Property & Facilities, Marketing, Procurement/Supply Chain_ then most likely you are looking at a team building effort to get the job done. In any event, don't look at the task as only as a roadmap that leads to a profitable product or enterprise. Business plans are a great way to build team buy_in, force a thorough review of options, define objectives, establish benchmarks to judge performance, and help arrive at a plan_of_action. Ultimately, it can lead to a Project Management approach to implementing a plan and that can be as involved and detailed as is necessary.
If you're one of the many people thinking about starting a small business, having a business plan is one of the first things you should have on your list of things to do. It doesn't matter if you're starting a small business from home or away, having a plan for your business is considered a blue print for a successful small business. What is a business plan and why do you need one?
It does not have to be long or overly complicated. It simply has to have the elements required to put your goals into action. Developing a SWOT analysis (strengths, weaknesses, opportunities, threats) will help you to identify problems before they start. Craft your own or hire a business writer to create a dynamic plan that will guide your operations. An effective plan is one of the most important elements over overall business forecasting.
Creating a Marketing Plan _ Similar to a business plan, the marketing plan spells out how you will market to new customers and retain current ones. The marketing plan should identify your target customers and develop a strategy to reach them effectively. Your marketing plan usually includes market research that gives you a profile of the ideal customer. As with your other plan, it is important to identify any strengths, weaknesses, opportunities and threats that may affect your company's operations.