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By Erinn Stronkhorst at April 28 2019 19:00:38

Marketing Analysis/Strategy: The next thing to write (after the general description) should be your marketing strategy. For new or existing businesses, market analysis is an important basis for the marketing plan and will help justify the sales forecast. Existing businesses will rely heavily on past performance as an indicator of the future. New businesses have a greater challenge _ they will rely more on market research using libraries, trade associations, government statistics, surveys, competitor observations, etc. In all cases, make sure your market analysis is relevant to establishing the viability of your new business and the reasonableness of the sales forecast.

Who should prepare the plan? As a business consultant, this may sound like heresy, but I believe that any plan should be produced by the senior management of the organisation. That is not to say that the consultant does not have a role to play in its preparation. He does. Senior management should prepare the plan as they will then be able to present and discuss it, demonstrating to their audience that they fully understand their business and market. I believe that the consultant's role is to help facilitate the preparation of the plan, the consultant can help undertake the necessary research, and can cast a critical and impartial eye over the plan.

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3. Labor and material costs are also directly proportionate to sales. These are things that go directly into the making of the product or into doing the service. a. Labor cost is the actual direct labor used in the making of product or doing the service. The cost would also include all the fringe benefits like social security, payroll taxes, vacation pay, holidays, sick pay days, etc. b. Material costs are all the materials used in the making of product or in doing the service. In the lawn mower service as an example it would be the gasoline used in the mower and any other materials used directly in that service. For producing a product it would be all the materials used in the product that is sent to the customer including all the packaging materials.

Timelines vary greatly for creating a plan depending on the writer's experience, the business type, the detail required, and how much industry and market research is necessary. There may also be other factors. In most cases, however, a detailed plan can be created within 2ι weeks. Plan Costs Business plan writers and companies charge very different amounts for their services, ranging from as little as 躔 to as much as 񙇈 or more. A good pricing model is based on the factors mentioned earlier, such as length, complexity, research required, etc. Generally, 躔 is not enough for a plan because of the many hours that go into creating one, and 񙇈 is way too much for clients to pay. That being said, a good, well_written and professional document of about 30 pages in length should be more in the range of 逤 to 񘐜. This pricing structure is very reasonable considering that most of the work can take more than 50 hours to complete. In terms of an hourly rate, most professionals charge between ษ to ำ per hour.

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