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By Erinn Stronkhorst at May 05 2019 07:55:18

Creating a Marketing Plan _ Similar to a business plan, the marketing plan spells out how you will market to new customers and retain current ones. The marketing plan should identify your target customers and develop a strategy to reach them effectively. Your marketing plan usually includes market research that gives you a profile of the ideal customer. As with your other plan, it is important to identify any strengths, weaknesses, opportunities and threats that may affect your company's operations.

Just as there are many types of entrepreneurs and business ideas there are many kinds of business plans. Here are three that deserve some special attention. The "Accidental Entrepreneur" Plan: Believe it or not, it happens quite often. An impulse, a hobby, or a passing notion turns into a business without warning. One day you're handing your extra back_yard tomatoes or homemade cake to the neighbors, and before you know it you're filling out the forms for a booth at the local farmer's market. Perhaps you create a unique bit of hand_crafted jewelry and wear it to school or work, and then find your phone flooded with messages like, "Where can I get one?" and "I'll pay you to make one for me."

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What should come into your business plan is how you assess it, how you foresee anything occurring that could have an adverse impact and how you would deal with it in the right ways. If you are looking to obtain funding from a bank or people you know, it is essential to show what the risk factors are in the proposed business and how you plan to defend against them.

So, what would your business look like over the next 10 years to give you that? Could you build a plan that would show exactly how your business could do that? It would show what your sales, fixed expenses, material cost, labor cost, and variable expenses would need to be. It should also show you how many customers you would need and would show you what your profit and profit margins would be each year. All it takes is your current business numbers as we listed earlier and you can make a business plan as many years out as you like.

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