Think back to the last time you catered an event. You probably had a lot on your plate (pun intended) making sure the food was cooked to perfection and that everything ran smoothly on the big day. But what about promoting your catering business leading up to the event? If you’re not using social media to market your catering company, you’re missing out on a valuable opportunity to reach new customers and grow your business. Here’s are 8 reasons why social media is essential for Sydney catering businesses:
1. Helps You Reach a Wider Audience
Unless you’ve been living under a rock for the past decade, you know that social media has taken the world by storm. There are now over 2.77 billion active social media users worldwide, which represents a 9% increase from last year. And this number is only going to continue to grow as more people get access to the internet and join social media networks
As a catering business, this presents a huge opportunity for you to reach a wider audience of potential customers. By creating profiles on popular social media platforms like Facebook, Twitter, and Instagram, you can introduce your catering business to people who may not have otherwise heard of you
2. Enables You to Tell Your Story
Social media is also an excellent way to tell your story and connect with potential customers on a personal level. For example, let’s say you’re a catering company that specializes in healthy, farm-to-table cuisine. You can use social media to share photos and posts about where you source your ingredients, stories about the farmers who grow them, and behind-the-scenes looks at how your team prepares the food
This type of content helps humanize your brand and make it relatable for potential customers. It also gives you an opportunity to show off your creativity and build relationships with other businesses in your industry (more on that later)
3. Allows You to Build Relationships with Other Businesses
As we mentioned before, one of the benefits of using social media for your catering business is that it allows you to connect with other businesses in your industry. For example, let’s say you frequently cater weddings at a particular venue. You could create content highlighting why you love working there and tagging the venue in your posts. The venue would then be likely to return the favor by tagging your catering business in its own posts, exposing your brand to its large following of potential customers.
4. Increases Visibility for Your Events
In addition to promoting your catering business as a whole, social media is also an effective way to increase visibility for specific events that you’re catering. For example, let’s say you’re catering a wedding this weekend. You could create a post on Facebook or Instagram promoting the event and tagging the venue, the bride and groom, and any other relevant businesses. The event would then show up in the feeds of all the people and businesses you tagged, exposing your brand to their followers
5. Encourages Customer Engagement
Another great benefit of using social media for your catering business is that it encourages customer engagement. For example, let’s say you post a photo of one of your newest menu items on Instagram. Your followers can like, comment, and share the post, which helps to get your brand in front of even more potential customers. And the more engaged your followers are, the more likely they are to become paying customers
6. Helps You Get Feedback from Customers
Social media is also an excellent way to get feedback from your customers. For example, let’s say you post a photo of a new dish you’re considering adding to your catering menu. Your followers can leave comments with their thoughts and suggestions. This type of feedback can be incredibly valuable as you strive to improve your business and better serve your customers
7. Gives You Insights into Your Customers
In addition to feedback, social media also provides valuable insights into your customers. For example, let’s say you run a Facebook ad for your catering business. Facebook’s advertising platform allows you to see how many people saw and interacted with your ad, as well as demographic information about the people who saw it. This type of information can help you fine-tune your marketing efforts to better target your desired audience
8. Helps You Stay Top of Mind
One of the great things about using social media for your catering business is that it helps you stay top of mind with potential customers. For example, let’s say someone sees one of your ads and is interested in your services but doesn’t book you right away. If they see your posts in their feed over the next few weeks, they’ll be reminded of your business and may eventually decide to reach out.
As you can see, there are plenty of good reasons to start using social media to market your catering business. So what are you waiting for? Get out there and start building relationships, telling your story, and reaching a wider audience of potential customers today!